The LiD Academy
The AI Visibility Academy — learn the methodology that’s growing Dubai’s most competitive brands.
We’ve taught this system to thousands of marketers across the world. Now it’s available as structured training for in-house teams who want to understand and apply AI Visibility strategy themselves.
Who the Academy is for
Training built for three types of learner.
In-house marketing teams
Your team understands your brand. We teach them the AI Visibility methodology so they can apply it — reducing reliance on agencies and building internal capability that compounds over time.
CMOs & business owners
You don’t need to execute AI Visibility yourself — but you do need to understand it well enough to ask the right questions of your agency and make better marketing investment decisions.
Marketing agencies
Add AI Visibility services to your offering. We train agency teams in the LiD methodology — so you can deliver the same integrated, AI-first approach to your own clients.
Academy offerings
Four ways to learn the AI Visibility methodology.
online – self paced
AI Visibility Foundations
The fundamentals of AI SEO, AEO, and integrated search strategy.
The fundamentals of AI search, how AI tools recommend brands, what E-E-A-T means in practice, and how to build an integrated AI Visibility strategy from scratch. The starting point for every learner in the LiD Academy.
Workshop · In-person
AI Visibility for Agencies
For marketing agency teams adding AI Visibility to their service offering.
A practical workshop for agency teams who want to add AI Visibility services to their offering. Covers the LiD methodology, client audit process, and how to structure an AI Visibility programme for your own clients.
Session · 90 minutes
Executive Briefing
For CMOs and business owners: AI Visibility and what it means for your strategy.
A focused 90-minute session for senior leaders who need to understand AI Visibility — what it is, why it matters, what it means for their marketing budget and strategy, and what questions to ask their agency.
Programme · 12 weeks
Full AI Visibility Certification
The complete LiD methodology — from AI audit to integrated programme management.
The complete LiD AI Visibility methodology — from running an AI audit to building and managing an integrated programme across SEO, paid, social, web, CRM, and analytics. The most comprehensive training programme we offer.
Our credentials
Taught by practitioners. Backed by real results.
Marketers trained globally
Across universities, companies & events
Years of practitioner experience
In digital marketing & search
Countries lectured in
UAE, UK, and across the globe
Our team has lectured at universities, trained teams at global corporations, and spoken at leading industry events. The Academy brings that same expertise into structured, accessible training programmes.
What participants say
Feedback from Academy participants.
“Thanks to their expertise and dedication, our team saw improvements but also gained valuable knowledge and skills.”
Penny Curnow
NeuroCapability
“We have seen remarkable results. Our website’s performance has improved dramatically.”
Rhianna McErlain
EER
“We have seen tangible ROI. Our social media and marketing team have gone from strength to strength.”
Richard Deas
SearchData
Corporate & team training
Want bespoke training for your team or event?
We deliver bespoke AI Visibility workshops for corporate teams, conference programmes, and agency training days. All sessions are tailored to your industry, your team’s experience level, and your specific marketing challenges.
Tell us about your team and what you need — we’ll recommend the right format, duration, and content.
In-person · Online · Hybrid · UAE & Global
Questions
Frequently asked questions
Who are the Academy courses taught by?
All Academy programmes are taught by the Leaders in Digital team — practitioners with 23+ years of experience in digital marketing and search, who apply the same methodology to active client campaigns every day. This isn’t theory — it’s the exact approach we use with Emaar, Jumeirah, and our other clients.
Are the courses available online or in-person?
It depends on the programme. AI Visibility Foundations is available online and self-paced. The Executive Briefing and Agency Workshop are available in-person in Dubai or online. The Full Certification is a structured 12-week programme available in both formats. Contact us to discuss what works best for you.
Can you deliver training for our whole marketing team?
Yes — corporate and team training is one of our most requested formats. We design bespoke sessions for in-house marketing teams, tailored to your industry, your current capabilities, and your specific business objectives. Get in touch to discuss your team’s needs.
Is the Academy connected to Leaders in Digital’s client services?
Yes — the Academy teaches the same AI Visibility methodology we use with all our clients. Some teams go through Academy training first to build internal capability, then engage us for the parts they want expert support on. Others use the training to better brief and evaluate their existing agency relationships.
Ready to learn the methodology that’s changing how brands grow?
Browse our Academy courses or talk to us about bespoke training for your team or event.