Women in Search Marketing
The first Women in Search network across the Middle East and the Globe.
Born in the Middle East as the hub, the group is dedicated to supporting and promoting women in the search engine optimisation (SEO) and search marketing industry.
About the network
Supporting and promoting women in search.
“Women in Search” is the first Women in Search network across the Middle East and the Globe. Born in the Middle East as the hub, the group is dedicated to supporting and promoting women in the search engine optimisation (SEO) and search marketing industry.
Playing a crucial role in fostering diversity, offering networking opportunities, and providing mentorship in a traditionally male-dominated field.
What we do
Events, training and community — keeping members at the forefront.
“Women in Search” hosts events, consultative sessions in a training format, and seminars to keep its members at the forefront of search technology and digital marketing trends.
It serves as a vital platform for members to share experiences, strategies, and successes, empowering women to excel and assume leadership roles within their professional communities.
Our mission
Advocating for a more inclusive industry.
“Women in Search” actively engages in advocacy efforts to promote more equitable opportunities in tech and digital marketing.
Promoting a more inclusive industry, where the contributions of women are acknowledged and valued, ensuring a balanced and diverse professional landscape — fostering diversity, providing networking opportunities, and facilitating mentorship among women in a field that has traditionally been male-dominated.
What we stand for
Three pillars of Women in Search.
01
Diversity & Inclusion
Fostering a balanced and diverse professional landscape where the contributions of women are acknowledged, valued, and celebrated across the search and digital marketing industry.
02
Networking & Community
Providing a vital platform for members to share experiences, strategies, and successes — connecting women across the Middle East and globally who work in search and digital marketing.
03
Mentorship & Leadership
Empowering women to excel and assume leadership roles within their professional communities — through events, training sessions, seminars, and consultative programmes.
Women in Search network in the Middle East
Countries represented in the network
Of women supported and trained
Join Us
Join our network to learn more about what is coming up.
Stay connected with the Women in Search community — be the first to hear about events, masterclasses, and opportunities to connect with women across the industry.
What our community says
Voices from Women in Search.
“We have seen remarkable results. Our website’s performance has improved dramatically.”
Rhianna McErlain
EER
“Thanks to their expertise and dedication, our team saw improvements but also gained valuable knowledge and skills.”
Penny Curnow
NeuroCapability
“We have seen tangible ROI. Our social media and marketing team have gone from strength to strength.”
Richard Deas
SearchData
Questions
Frequently Asked Questions
What is Women in Search?
Women in Search is the first Women in Search network across the Middle East and the Globe — dedicated to supporting and promoting women in the SEO and search marketing industry. It provides networking, mentorship, training, and advocacy for women in a traditionally male-dominated field.
Who can join the Women in Search network?
Any woman working in or interested in search marketing, SEO, digital marketing, or related fields. Whether you’re just starting out or a senior professional, the network welcomes women at every stage of their career.
What events does Women in Search run?
Women in Search hosts events, consultative sessions, masterclasses, and seminars to keep members at the forefront of search technology and digital marketing trends. Events are held in Dubai and across the region, with some available online.
How is Women in Search connected to Leaders in Digital?
Women in Search was founded by Dawn Kubzak, CEO & Founder of Leaders in Digital. It operates as an independent community initiative — supported by Leaders in Digital but open to all women in the industry regardless of their agency or employer.
Ready to connect with women leading search marketing in the Middle East?
Join the Women in Search network and be part of a community dedicated to diversity, mentorship, and professional growth in digital marketing.
Free to join · Middle East & Global